HP - Tea Running

Awarded: IVCA / Shortlisted - Campaign Digital

The new HP notebook was launched on the ability to work anywhere. So we came up with the idea of Mobility Unbound. And then brought it to life through an interactive film and microsite.

Using one of top free runners in the country, we created a series of eye-catching stunts in a 60s styled office – from the clothing, to the photography, to the use of the Bernard Cribbins classic, Right Said Fred, as the music.

Users could insert a message in the film saying how they wanted their tea made and then send their unique film to a friend.